About

Lesley Lang – Marketing, Communication and Design Professional

I have 10+ years of experience in marketing, communication, graphic/web design, branding, and production. During this time I have worked on a variety of marketing projects, which has led to winning a number of design awards. With an undergraduate degree from Bowling Green State University and a graduate certificate in Digital Publishing Management from the Savannah College of Art and Design combined with my extensive experience I feel that I am ready and able to fulfill this position.

Skills

Adobe Creative Suties
90%
Web Design
75%
Branding
90%
Social Media
80%
Production Standards
95%

Currently

Currently I am the Visual Communications Coordinator for the College of Liberal Arts and Social Sciences at Cleveland State University. In this position, my responsibilities include participating in the development of the college’s public relations, marketing, communication strategy, and tactics. My role includes developing, executing, and assessing integrated communication and marketing plans while ensuring a consistent and positive public image for the college. In addition, my responsibilities include the creation and production of the college’s communications and publications distributed both online and in print. I perform a full range of graphic/web design, art direction and production duties that support the marketing and communication needs of the college and enhance the colleges’ reputation to both external and internal communities. Furthermore, I evaluate projects and if needed work with the stakeholders to make timely adjustments to marketing and communication strategies while managing the operating budgets and time lines for these activities.

I am also the founder of Plumtree Paper Goods, a custom design and letterpress studio. I am responsible for all marketing materials, which consist of company branding, website, blog, social networks, printed materials, and shows. In addition, I am in charge of the design and production of custom invitations and announcements and their wholesale division.

Past Experience

My past experience includes working as the Interim Graphics Manager/Art Director for the Cuyahoga County Public Library. In this position, my main responsibilities consisted of providing graphic design concepts, layouts, production, web design and leadership to the other designers. While assisting the other designers I provided art direction and training in current trends, graphic software, and design technique. In addition, I facilitated meetings and communicated directly with the members of the library’s foundation, marketing team and graphics department. I was also responsible for project management of marketing projects so they were completed on time and in an efficient manner. Furthermore, I worked directly with the ad agencies, head of production and outside vendors to ensure the quality and timeliness of project completion while enforcing identity standards to ensure that the brand is consistent and accurate.

Other experience includes working as a Lead Production Artist/Graphic Designer at Lake Front Publications/Leisure Living Magazine. My responsibilities consisted of the development of the newspaper/magazine and web site management. During my employment at Lake Front Publication, I was promoted to the Lead Production Artist of Leisure Living Magazine, which is a subsidiary of Lake Front Publications.